ad campaign concept ELS
Here you can see the advertisement campaign made to Estonian Society for the Protection of Animals (Eesti Loomakaitse Selts). This campaign is fictional and has been made only as a concept for schoolwork.
The campaign purpose was to make 3 different posters that would remind people not to throw trash on the ground because it might be fatal to animals.
I focused on water bodies and reminding fishermen to clean out their nets after fishing. So the main message was: "Home is a fortress! What about mine?" "Fishermen! Remove any fishing tackle after use."