Logo and branding
Coconut Beauty is a beauty salon located in Tallinn. They offer a variety of beauty procedures such as eyelash extensions, eyebrow modelling, makeup, manicure and pedicure.
Their desire was to get a logo that would reflect lushness and femininity, and the coconut visual certainly had to be reflected in it. In the preliminary designs, I tried to link coconut motives into the logo. I soon realized that attention would not be on the nature of the beauty salon and customers may have a confused perception of the company's field of activity. To improve the logo, I added beautiful, lush eyelashes, and decorated it with handwritten typography. The coconut and other tropical elements remained to decorate the logo in the background.
In addition to the logo, we also introduced various designs that would support a single, new visual.